Unlearning Artificial and Relearning Natural

4 minute read

How do you describe the taste of vodka? The neutral distilled spirit is distinguished by a lack of a distinctive flavor or aroma. Some even mistakenly claim that some countries like the US require vodka by law to be “tasteless, odorless, and colorless.” So if vodka is just ethanol and water, what separates one brand of vodka from another?

Born of over 600 years of Polish Vodka making tradition, Belvedere Vodka is known for using only three perfect ingredients: Rye, Water and Character

As it turns out, what goes on during the distillation and dilution process does make a difference. Low-quality vodka contains a higher level of impurities, which can affect how we think it tastes because it’s less smooth. Manufacturers sometimes use additives like sugar, glycerin, and citric acid to cover up the impurities.

Marek Vojcarcik, Asia Pacific Brand Ambassador for Belvedere Vodka, doing a demo on how to make Belvedere signature cocktails
Belvedere Vodka’s Spritz cocktails–Belvedere Ginger Spritz, Belvedere Cucumber Spritz, Belvedere Herbal Spritz, and Belvedere Citrus Spritz

Backed by 600 years of Polish vodka making tradition, Belvedere Vodka is known for using just three ingredients: rye, water, and character. Made entirely from Polish Dankowskie Gold Rye and diluted with purified artesian water from its own wells, the vodka is distilled four times to remove impurities, and it’s free from additives like sugar and glycerin.

DJ Khai Lim
Olga Azarcon, Managing Director of Moet Hennessy Philippines

 

Mishi Cu-unjieng, Belvedere’s Brand Manager, Gio Robles. Moet Hennessy Philippines Marketing Manager and Andromeda Rono
Tedrick Yau and Tim Pavino
Marek Vojcarcik, Asia Pacific Brand Ambassador for Belvedere Vodka, Vini Uehara, Kim Fernandez, Jay Jackson, Ashley Rye, and Tricia Centenera
Jhelo Cristobal, Gabe Roberto, Kerwin Tongol, Adrian Tongko, Nate Venzon, and Andrew Venzon

Pie Alvarez
Vini Uehara making his Belvedere Spritz
Guests had a chance to make their own cocktail
Marek Vojcarcik check the cocktails made by the guests

To help us better appreciate the nuances of super premium vodka, Belvedere’s Asia Pacific brand ambassador Marek Vojcarcik mixed cocktails that embrace the flavors of nature for Belvedere’s Relearn Natural mixology session. Infusing colorful fruit, select herbs, and fresh vegetables with the purity of Belvedere Vodka, the cocktails’ flavorful natural ingredients were enhanced by the spirit’s smooth, clean finish. In the end, the crowd favorite was the campaign’s signature cocktail, the Belvedere Spritz, a light and a refreshing summer drink made with Belvedere, Lillet, grapefruit slices, and a sprig of thyme.

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