Photo by Star Sabroso I Shot on location at Discovery Primea’s 1824 Whisky and Cigar Bar and Edge
Erica Larkins
Brand Manager I Bleeding Heart Rum Company
Erica Larkins’ career in the industry started in college when she joined the Wings Team of Red Bull Energy Drink. “Holding a position for this brand somewhat opened the opportunity for me to indirectly be exposed to the spirits world due to Red Bull’s affinity with the night scene,” she says. After a brief stint in fashion retail, she learned of the opportunity at Don Papa two years ago, applied, and was eventually hired as brand manager.
“I love the fact that the knowledge and experience I get out of what I do is endless,” she says about her job. “There is so much room for growth as I am challenged with so many things that make me better at my craft as I progress with my career.”
“I remember when I was starting in the industry, some people did not take me seriously as the common perception is that women are not natural experts at spirits or generally in this industry,” Erica recounts.
While she did encounter some challenges, in the beginning, she does see that being a woman in the industry has advantages. “I think that the perception of women in this industry is not something that is known to be conventional, which makes it even more interesting and refreshing in my perspective. In a way, I see it as a great opportunity to empower other women to pursue their passion,” she adds.
What can you advise aspiring women who would like to pursue a career in the drink world?
I say that they should not give in to the pressures of stereotypes. Pursue your passion and work hard to succeed in it.
What do you like to drink?
I like drinking my favorite spirits – rum, gin and tequila on its own or just with soda water or tonic. I like my drinks simple and straightforward.
Where do you go for decent drinks in the Philippines, or abroad?
There are so many great places to go here in the Philippines, but my favorites would be Oto, Curator, and Hacienda. I like not just the drinks, but I also love the ambiance and the whole feel of these bars. Outside the Philippines, my favorites would be Operation Dagger, Tippling Club, Oxwell & Co. in Singapore, and Roof East and El Camion in London.
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