Photo courtesy of Vanee Gosiengfiao
Vanee Gosiengfiao
General Manager I Diageo Philippines
Diageo’s General Manager Vanee Gosiengfiao got into the world’s largest producer of spirits even though she admitted that she only drank Bailey’s at the time. That didn’t stop her from succeeding in the industry. “I am proud to be the first Filipina GM (general manager) of Diageo, making a difference in what was previously a male-dominated industry,” shares Vanee. She thrives in the pace, challenges, and dynamism of her career. “Most of all, I love that I get to go to the bar at our office every day!”
Vanee notes that while women are getting a foothold in the field, there are still some lingering stereotypes against women. “I am against portraying women as sex symbols in advertising and promotions,” she observes. “This is still being done in the industry, and that is why I am proud that Diageo globally has put standards in place for the protection of female promoters, so they are not abused in the trade.”
What can you advise aspiring women who would like to pursue a career in the drink world?
There is more diversity in the industry now, so go ahead and pursue your passion!
What do you like to drink?
Tanqueray 10 and tonic.
Where do you go for decent drinks in the Philippines, or abroad?
I just love finishing work at the end of the day and going to our new office bar. (For those who are interested, we would love to host you at Ore Building, BGC).
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