PRESS RELEASE–Confidence, creativity and entrepreneurial vigor define the character of the newly-appointed Brand Ambassador of Glenfiddich for Southeast Asia, Brett Bayly. These traits are well-align with the values that have defined and carried the team behind the world’s most awarded single malt Scotch whisky for the last 125 years.
The 31-year-old is raring to show his mettle in this new role – a venture he is well-equipped to undertake given his profound experience in the bar industry. Apart from bartending and bar and restaurant management, Brett’s 12 years of experience also includes bar and restaurant training for multiple international brands. In 2015, Brett also launched the Australian franchise St. Louis House of Fine Ice Cream and Dessert for the Philippine market.
Brett’s illustrious experience and fiery passion for his craft will pave the way for him to thrive as Regional Brand Ambassador of Glenfiddich. In his new role, Brett will play a hand in generating brand awareness of Glenfiddich, building brand advocacy, and fronting consumers, bars, restaurants, and press in the region. He is also taking the lead in the strategy and operations of the Glenfiddich’s World’s Most Experimental Bartender 2019 competition in the Philippines, Singapore, and Thailand.
“I have always aspired towards this role, especially after interacting with and gaining insight from many brand ambassadors across the years in Australia. I’m undeniably excited to embark on this new journey with a brand that is always looking to reinvent itself and push boundaries in the industry,” shares Brett.
“Brett’s experiences in entrepreneurship and business management will help him strengthen the Glenfiddich brand in the region in an innovative way. His bold and maverick spirit also makes him a natural fit for Glenfiddich,” says Global Brand Ambassador, Struan Grant Ralph. “We are confident that Brett’s experience and strengths will help to propel the brand towards new territories.”
ABOUT GLENFIDDICH
In 1886, William Grant founded William Grant & Sons and built the Glenfiddich distillery in a valley in the Highlands of Scotland. On Christmas day in 1887, the first drop of spirit was produced. William Grant & Sons has been staying true to its dream and has built a renowned, multi-awarded brand with a devoted spirit in pursuit of perfection.
Before 1963, the global market was dominated by blended whisky, but the situation was changed when Sandy Grant Gordon, the 4th-generation owner of the William Grant & Sons, took the bold decision to launch Glenfiddich Straight Malt worldwide and achieved global success. A new whisky category was born; single malt Scotch whisky became popular in the global market, and the “pioneering spirit” was established as the core value of the brand.
Today Glenfiddich has reached more than 180 countries around the world, becoming an iconic legend of single malt Scotch whisky in the world. From Glenfiddich’s signature expression 12 Year Old to rare expressions such as 40 Year Old, the brand’s single malt Scotch whiskies have all won IWSC’s Gold or Outstanding Gold awards. William Grant & Sons is the only company whose distilleries have received 10 “Best Distillery” awards at the International Spirit Challenge and the IWSC Awards in the last 12 years.
ABOUT WILLIAM GRANT & SONS
William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®.
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