Low- or no-alcohol beverages are a growing trend worldwide, as today’s younger consumers become more health-conscious. Millennials are drinking less but not quite-sober as they demand drinks that have lower alcohol percentage and fewer calories.
Drink companies are responding to this trend by creating products with lower ABV. In the Philippines, the World’s Number 1 Best Selling Brandy, Emperador, was the first brand to adjust in this market when they launched Emperador Light in 2010. The brand achieved an astounding 600% growth in its second-year release in the market and remained a go-to brand for the local community. Today, Emperador is releasing Emperador Double Light, made for brandy drinkers who are fast becoming mindful about pursuing healthier lifestyles. Bottled at 23.5% ABV (alcohol by volume), described as having a rich, smooth and fruity character, the liquid uses imported brandies from Spain that have spent time in sherry casks.
“We continually look at trends in drinks and listen to our consumers globally. We see a unique drinking lifestyle emerging, and Emperador Double Light is developed to capture this lifestyle occasion,” shares Kendrick Tan, head of innovation at Emperador. “With Emperador Double Light, we’re using our expertise to deliver a product that meets the growing number of consumers who wants a better drink and are keeping an eye on their alcohol intake,” he adds.
Emperador Double Light, is a product created from the same DNA of the world’s number #1 selling brandy, Emperador Light but lighter in alcohol by volume. It is designed to be enjoyed neat, over ice, or as a long drink on a tall glass filled with ice.
Curious? You may find Emperador Double Light in your leading supermarkets, convenience stores, grocery stores, and sari-sari stores nationwide in 750mL and 1L bottles.
