Chivas Regal’s global campaign ‘Success is a Blend’ finally reached the Philippines launching its newest Filipino ambassadors.
The new campaign celebrates the belief instilled by founding brothers James and John Chivas, that blended is better, in life and in Scotch. In life, each person makes up a unique blend, but welcoming collaborations achieve greater success. In various markets globally, the brand announced ambassadors successful in their fields like entertainment, culinary, and sports, among others.
The recent launch in Manila announced twin brothers Richard and Raymond Gutierrez as the brand’s new ambassadors ushering in a younger approach from Chivas’ previous campaigns initially targeted to an older audience.
“We’re so excited to have Richard and Raymond with us in Chivas Regal Philippines,” shares Tony Atayde, Head of Marketing for Pernod Ricard Philippines. “They may be identical twins, but they each have very unique paths to success. Their stories are personifications of what Success Is A Blend is all about.”
Born in an influential showbiz family, Raymond and Richard eventually carved a name in their respective industries. Richard continued his acting career and has been a household name due to his top-rated TV shows and movies. Raymond, on the other hand, has become one of the most influential personalities in the events and entertainment industry.
Chivas blends its home in Speyside, Scotland, and is distributed in more than 100 countries across the globe, and the campaign, ‘Success Is A Blend,’ is currently rolling out in over 45 markets.
In the Philippines, the Chivas is available in Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, and Chivas 25 bottlings.
For more news about Chivas and its new campaign, visit www.chivas.com.
