The world could use a little bit of sunshine and positivity with everything that’s going on right now. People are coming together to find different ways to spread good vibes and to help those affected by the global pandemic.
Malibu Caribbean Rum—through a partnership with platinum-selling American DJ and producer Dillon Francis and over 30 Malibu Ambassadors from the US, Canada, the UK, Germany, Spain, the Netherlands, and South Korea—is sparking that sunshine with the launch of #TheCoconutChallenge, a new dance craze that’s sure to get everyone on their feet and spreading good cheer.
Malibu Rum is the number one flavored spirit brand globally and owes its unique taste to a refined blend of Caribbean rum, coconut flavor, and high-quality sugar. Its coconutty taste evokes feelings of being by the beach enjoying the breeze without a care in the world.
The #TheCoconutChallenge has an undeniable Filipino flavor because they’re using the classic Filipino pop tune in “The Coconut Song” by Philippine National Artist Ryan Cayabyab. Dillon Francis gives “The Coconut Nut Malibu Remix” a fresh and modern twist, making it popular again as the foundation of this season’s latest viral dance challenge.
“The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain,” said Dillon Francis.
Not just a feelgood, viral dance trend, #TheCoconutChallenge is part of a bigger movement to help out businesses affected by the global COVID-19 pandemic. Malibu has pledged an initial $150,000 to the National Urban League to support African American-owned businesses in the US, and also donated $1 for each #TheCoconutChallenge post from netizens in the US and Canada for a maximum contribution of $250,000.
For more information, visit their website and YouTube channel.
Follow @malibu_rum and the hashtags #TheCoconutChallenge and #MalibuRum on Instagram.
