Many brands and companies are doing what they can to stem the effects of the global pandemic on the food and beverage industry. AB Heineken Philippines Inc. has launched a Restart Package program to help out small and medium businesses as they slowly re-open after the quarantine. AB Heineken’s Restart Package is its local version of the Back to the Bar campaign that Heineken launched globally to support bars, restaurants, and pubs that have been heavily hit by restrictions brought about by the pandemic.
AB Heineken, the manufacturer of premium quality beers Heineken and Tiger, has worked with hundreds of on-premise outlets in different areas of Visayas and Metro Manila in creating promotions and programs to provide added value and help them to recover. This includes giving of fresh beer kegs to bars and restaurants for free to replace old stocks and other premium items to help boost sales. To date, ABHP has supported hundreds of small businesses and outlets in Metro Manila, Cavite, Laguna, Bacolod, Iloilo and Cebu.
To help encourage safety and responsible consumption, ABHP donated protective shields for dine-in establishments, hygiene packs for staff, contactless menus, and other safety tools like physical distancing signage and stickers for ABHP customers. By respecting safety regulations, consumers will help bars to remain open and therefore will be able to continue to enjoy socializing with friends in the future. The engaging call to action of the campaign is “#SocializeResponsibly to keep bars open”.
“Supporting the trade is something that we are committed to do to help small businesses and outlets remain open after all this is over. And as a company that promotes responsible enjoyment of our products, we want to ensure that consumers are safe when they experience on-premise dining. With our AB Heineken Cares initiatives, we continuously provide support to the local industry and promote #SocializeResponsibly for the safety of Filipino consumers,” said Jiri Danek, Managing Director of AB Heineken Philippines.
In the past, Heineken has used its world-famous creativity to develop campaigns such as “Enjoy Heineken Responsibly” and “When You Drive, Never Drink” that have made a significant impact globally.
