The highly anticipated global celebration of mixology is returning to New Orleans in 2025 for the 23rd annual Tales of the Cocktail. This week-long event will take place from July 20-25, 2025, at The Ritz-Carlton, New Orleans, under the theme “Evolve,” which highlights growth, innovation, and the transformative power of the cocktail and hospitality industries. If you’re a cocktail enthusiast, be sure to mark your calendar for the world’s largest gathering in the bar industry, featuring the biggest names in the world of drinks. Tickets will be available on World Cocktail Day, May 13, 2025, so make sure to save the date.
The 2024 event was marked by 400 unique events, and 2025 is promising another stellar line up, which will include tastings and networking opportunities, guided walking tours, award programs, and other bar events led by top industry leaders from all over. According to the organizers, the official TOTC 2025 agenda, including seminar and presenter information, will be released as we approach the conference in the coming months, so keep your eyes peeled
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“We’re thrilled to bring Tales of the Cocktail 2025 to life with the theme Evolve,” says Eileen Wayner, Tales of the Cocktail Foundation (TOTCF) CEO. “This focus demonstrates our commitment to growth and innovation in the hospitality industry, and we look forward to exploring new ideas, fostering progress, and inspiring our community to continue evolving together.”
TOTCF is also strengthening its commitment to a more sustainable cocktail conference. In 2024, the initiatives included replacing 60,000 single-use plastic cups with BPI-certified compostable PLA cups made from corn and sugarcane, diverting 21,997 pounds of waste from landfills through on-site recycling and composting efforts, and reducing 19,599 pounds of Carbon Dioxide Equivalent through waste diversion initiatives. Additionally, 11,550 pounds of glass were donated to Glass Half Full, where it will be converted into sand and gravel to help restore coastlines, aid in disaster relief, and create recycled building materials. The Foundation looks forward to building on these initiatives and introducing even more efforts at the 2025 conference.
Attendees who want to participate in the celebration can benefit from the Tales of the Cocktail 2025 Hotel Room Block at The Ritz-Carlton, New Orleans, which offers a special rate for 2025 attendees. The deadline to book a room through this block is June 23rd, 2025, subject to availability.
Want to volunteer for the event? Apply on the TOTCF website. To learn more about Tales of the Cocktail Foundation, visit the official website, and follow them on Instagram, and X.
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