Photo courtesy of Don Julio
Tequila Don Julio has launched its first global product collaboration. DJ and singer-songwriter Peggy Gou has partnered with the tequila brand to design a limited-edition bottle of Don Julio 1942, dubbed Don Julio 194구 (with “구” pronounced “Gou”).
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The release marks a first for the brand and puts a spotlight on Don Julio’s growing presence in global nightlife and culture. The new design combines Don Julio’s luxury look with Peggy’s fashion style. The bottle comes in mint green and deep purple, with a shiny chrome cap and a holographic label. Inside the box, there’s a hand-drawn design and a personal note from Peggy.
“When it comes to design, balance is so important,” Peggy says. “Sometimes less is more. Sometimes more is more. I wanted to create a bottle that stops you in your tracks the moment you see it.”
Jamie Hakim, global director of culture at Tequila Don Julio, says the partnership happened naturally. “Peggy’s genuine love for Don Julio 1942 made this collaboration easy. We’re both part of nightlife whether that’s in an intimate club in Seoul or on a stadium stage in Mexico City.”
To promote the launch, Don Julio released a short film directed by Nabil Elderkin, known for his work across music, fashion, and art. Filmed in high-contrast sets, the video captures the bottle’s modern look while staying rooted in the brand’s legacy. Still imagery was shot by Hong Jang Hyun, Peggy’s longtime creative partner. The launch also includes a short film by director Nabil Elderkin, known for mixing art and music in his work.
The official launch party kicked off in New York last April 2. After that, the global campaign will move to London, Milan, Seoul, and Hong Kong.
The limited edition Don Julio 194구 comes in 750ml or 700ml sizes, depending on the country. It’s now available at select retailers in the United States, United Kingdom, South Korea, Hong Kong, Japan, Singapore, Italy, Spain, Mexico, and Dubai, among others.
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