Hennessy Teams Up with Draft Land HK for the Cognac’s Grocery Bar Pop-Up in Hong Kong

2 minute read
Hennessy Mart rendering I Photo courtesy of Hennessy

Hennessy Mart rendering I Photo courtesy of Hennessy

Cognac house Hennessy is spicing up summer with their first Hennessy Mart concept in Asia, located at the historic Central Market in Hong Kong. From June 27 to July 4, visitors can explore the grocery bar pop-up featuring a corner store filled with Hennessy bottles and fresh produce, perfect for pairing with cocktails crafted by Draft Land HK, known for their innovative tap cocktail system. Guests can also browse exclusive collectibles and seasonal merchandise, including the Hennessy x NBA collectible series, limited-edition Hennessy V.S.O.P bottles, and exclusive streetwear collaborations with Daömey and Mitchell & Ness, available only with bottle purchases.

Hennessy Mart rendering I Photo courtesy of Hennessy
Hennessy Mart rendering I Photo courtesy of Hennessy

Cocktails on tap (HK$98 each; HK$160 for two) will include flavorful options like Hennessy Ginger, Hennessy Oolong, Hennessy Pineapple, and Hennessy Yuzu, perfect for summer. Hennessy will also donate part of the proceeds from sales to the Good For Good Charity, a non-profit organization dedicated to empowering underprivileged families and ethnic minority children. HK$8 from each drink sold will be donated.

Adding to the excitement, guests who purchase limited-edition Hennessy bottles will receive a token for a chance to win mysterious gifts from a Gashapon Machine. On July 4, from 6pm to 9pm, Hennessy will elevate the experience with live DJ sets from Beat Friday, popular for their high-energy Cantopop disco nights.

Hennessy Mart is located at Central Market, 93 Queen’s Road Central, Central, Hong Kong, and will be open daily starting on June 27 from 1pm to 10pm, with bar operations from 5pm to 10pm, and from 1pm to 10pm on public holidays and weekends.

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  • Tatum Ancheta

    Tatum Ancheta is the former editor-in-chief of Time Out Hong Kong and the lifestyle editor of Manila Standard. She has also served as the creative director of PeopleAsia magazine and held the position of executive creative director at FCB Manila. She founded DrinkManila in 2016 and returned in 2024 to guide its editorial vision during its rebranding as DrinkCollectiv.com. Beyond her editorial work, Tatum has hosted talks and workshops for alcohol brands, as well as judged numerous prestigious bartending competitions.

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